EVERYTHING A BABY BOOMER SHOULD KNOW
Value Based Pricing
The type of pricing you should be looking for in a law firm is one based on “unparalleled product satisfaction and consumer service.” Pricing is always under the client’s control.
The author’s law firm operates on an innovative system called “value based pricing.” The customer only pays for what they want by knowing well in advance the price they are willing to pay. No consumer wants to contract for professional services when they don’t know the price.
But that is exactly what most law firms expect of a potential client. The typical billing system is where the client agrees to pay the attorney for the hours he or she spends performing a particular job; then waits in great trepidation to see the damage, particularly at $500 per hour.
How can a person feel they got their money’s worth if they don’t know the price they are going to pay? In addition, the price has to be equal to the value received for the client to feel good. Nobody wants to pay a Corvette price for a Mustang, yet they both get you where you want to go.
There's much more...
An Insider's Guide to Estate Planning
TO ESTATE PLANNING:
KNOW WHAT YOU’RE TALKING ABOUT!
Why pay money so an attorney can try and explain the difference between a Bypass Trust and a QTIP Trust, when this book will answer that question long before you have to pay for a consultation?
This guidebook helps you map out your estate plan so it goes exactly where you want it to go. It explains the tools you need to give away or preserve your money, homes, businesses, heirlooms, cars, boats, jewelry, tools, art, memorabilia, and every other artifact of life you have accumulated over the last 45 to 65 baby booming years.
Mark S. Cornwall, Esq.
210 E. Figueroa Street
Santa Barbara, CA 93101